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It's YOUR Emergency...


Your emergency care providers across the state are fighting for you, while health insurance providers are increasingly fighting against you.

Need proof? The countless examples make headlines daily.

The law is on your side. If you think you’re having a medical emergency and you go to the ER for treatment, your health insurance is legally, morally, and ethically obligated to cover your care.


It’s time Texans know the truth. Health insurance companies are increasingly denying coverage for your contractually covered emergency care.

Your legislators in Austin know this, and they have an opportunity to do something about it. Tell them you want your emergency care covered (the way it’s supposed to be).

From Our Blog

Has Your ER Claim Been Denied?

If your visit to the emergency room has been denied by your insurance company, or you feel they didn’t cover enough of the costs, we want to hear your story.

Additionally, have you called your insurance company when you thought you were having a medical emergency and they told you to go to the urgent care? This is patient steering and we want to hear from you.

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Our Mission

We are a group of concerned Texans, made up of patients, physicians, nurses, billing specialists, and health insurance holders – just like you – tired of insurance companies being the dictators of our health. The prudent layperson law protects us from having to make costly, even deadly decisions about our healthcare and puts those decisions in the hands of our doctors, not a health insurance corporation. Health insurance companies are trying to take control of those rights and deny access to the emergency coverage that we pay for each month. Our mission is to tell the truth about the healthcare industry, health insurance companies, and be fully transparent about our own free standing emergency rooms in order to bring the best quality and outcomes in emergency care to patients in Texas and across the nation. We invite you to join us.

MyEmergencyMyChoice is an effort of the Texas Association of Freestanding Emergency Centers (TAFEC) which seeks to educate members of the public and our patients about their rights with regards to emergency medical treatment.” This legislative advertising was paid for by members of the Texas Association of Freestanding Emergency Centers (TAFEC President Rhonda Sandel). 208 West 14th Street, Austin, TX 78701. email: media@myemergencymychoice.com